Day 5 of "20 Days of Chill" writing challenge! The theme for the day is "A fading memory"
When you think about a fading memory, your mind probably goes to a time when life was better, when the sun was brighter and nostalgia blah, blah, blah. What I want to talk about is something more immediate, impactful, and something that can make a difference on your bottom line.
If you rely on networking as part of your business strategy, you should be aware of the findings laid out in this article How Many People Can You Remember? the short version is that most people can maintain stable relationships with, and easily recall names and faces of around 150 people, and beyond that people can remember more with additional prompts. If you attend a networking event and walk away with 50 business cards, having exchanged yours with 50 people then you can bet that with every minute that passes you are becoming a fading memory.
Let's say in this scenario that some of these people liked meeting you and want to follow up and continue to connect with you online. If they search for you on LinkedIn, which of the following profile pictures would be the most likely to be an effective prompt for them to remember you?
This is something that is easily overlooked when you are filling out all the resume information in your LinkedIn profile, but the reality is that people will search for you, and will use the photo you provide to verify that the name on the screen matches the person that they want to connect with, and how you show up could be the difference between maintaining that connection or becoming a fading memory.